Hello, I’m gerald.
and this is my dog, piccolo. But nevermind her, it’s ‘about me’, not ‘about my dog’. Anyway, she’s cute so she gets to stay.

TLDR: Constantly looking to cause a stir, however it takes.
Y&R —> OGILVY —> GOVT —> ???

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Growing up, I was what the mean kids would call — a nerd. I knew every single Digimon’s evolution chart by heart, I would dismantle my toys (poor mum) to see the magic behind ‘em, enter science fairs with silly crafts built using said dismantled toys, and spend many fond memories in the library finding humour and joy in the world of Calvin & Hobbes and Zits.

But thank god for all of that, because it’s such oddities that helped shape a career doing the same things I love; learning the ins & outs of a brand, dismantling the way things “should be done”, and finding humour while I’m at it.

I started out at Y&R, followed by Ogilvy and currently, GOVT.
I’ve had the great opportunity to work with notable brands such as Changi Airport, KFC, Sentosa, Japan Airlines, Decathlon, Julie’s, Singtel, and Uniqlo. But even better, I’ve had the pleasure of working with the smartest and brightest mentors and partners in Singapore. Company which I’m glad to keep till this day.

Outside of crafting stupid thoughts into ideas, I’m very much into Web3, A.I., 3D printing/designing, my dog, and all the ways I can disrupt how things “should be done”.