THE G.O.A.T.s — Gerald&Co

Oct 25

Oct 25 THE G.O.A.T.s

TO SPOTLIGHT THE MISCONCEPTION THAT A “HEALTHY” MENTAL STATE IS TO ALWAYS FEEL POSITIVE, HAPPY, AND NEVER DISAPPOINTED, WE THOUGHT; WHY NOT FEATURES G.O.A.T.s sharing their not-so-great moments? a reminder for all that it’s normal not to feel fantasic all the time.

AFTer all, even the greatest of all time don’t feel great all the time. and that’s ok.

“One problem.
We couldn’t afford G.O.A.T.s like Messi or Michelle Yeoh.
So, we got the next best thing:
an actual goat.”

Creative Agency: GOVT Singapore
Chief Creative Guy: Aaron Koh
Creative Director: Kevin Poh
Art Director: Sandy Ang
Sr Copywriter: Gerald Jian
Copywriter: Valentina Ho

Based in Singapore, Gerald&co is a depository of works and ideas by gerald jian & the lovely folks he has the fortune to work alongside.

works range from the sentimental to the downright dumb and silly.

Oct 25 THE G.O.A.T.s

TO SPOTLIGHT THE MISCONCEPTION THAT A “HEALTHY” MENTAL STATE IS TO ALWAYS FEEL POSITIVE, HAPPY, AND NEVER DISAPPOINTED, WE THOUGHT; WHY NOT FEATURES G.O.A.T.s sharing their not-so-great moments? a reminder for all that it’s normal not to feel fantasic all the time.

AFTer all, even the greatest of all time don’t feel great all the time. and that’s ok.

Based in Singapore, Gerald&co is a depository of works and ideas by gerald jian & the lovely folks he has the fortune to work alongside.

works range from the sentimental to the downright dumb and silly.

Oct 25 THE G.O.A.T.s

TO SPOTLIGHT THE MISCONCEPTION THAT A “HEALTHY” MENTAL STATE IS TO ALWAYS FEEL POSITIVE, HAPPY, AND NEVER DISAPPOINTED, WE THOUGHT; WHY NOT FEATURES G.O.A.T.s sharing their not-so-great moments? a reminder for all that it’s normal not to feel fantasic all the time.

AFTer all, even the greatest of all time don’t feel great all the time. and that’s ok.

Sep 26 NOT A GOOD RUNNER? GOOD.

Jul 2 GOOD ENERGY ONLY