FLY ONCE. FLY ALWAYS.
Ichigo Ichie is a Japanese proverb that translates into "one lifetime, one encounter, a custom that reflects the superb, hospitality quality of the japan airlines.
beyond delivering a brand film and key visuals, we utilised hyper-personalisation to deliver seamless brand voice across five markets, ensuring every media COMMUNICATION carried the essence of jal.


Creative Agency: Ogilvy Singapore
Chief Creative Officer: Nicolas Courant
Creative Director: Shawnn Lai, Paul Kemp
Art Director: Benjamin Tan
Copywriter: Gerald Jian