Based in Singapore, Gerald&co is a depository of works and ideas by gerald jian & the lovely folks he has the fortune to work alongside.

works range from the sentimental to the downright dumb and silly.

ALL THE LUCK IN THE WORLD

ALL THE LUCK IN THE WORLD

Gerald Jian
Lucky Draw

FOR MOST OF US WHO HAVE NEVER WON A SINGLE THING IN LIFE, THE CHANCE TO POTENTIALLY WIN A MILLION DOLLARS MAY SEEM AS A PIPE DREAM.

For Changi’s 2023 million-dollar draw, we DECIDED TO GIVE SHOPPERS THE BEST KIND OF HELP; BY BRINGING ALL THE LUCK IN THE WORLD TO THE AIRPORT. DEMONSTRATING HOW FORTUNE IS IN THE AIR AND YOU COULD BE THE LUCKY ONE TO CATCH IT.

Beyond the airport, our lucky critters and creatures roamed the social landscape, reminding many that there’s no luckier time than now.

Creative Agency: Ogilvy Singapore
Creative Director: Loo Yong Ping
Art Director: Benjamin Tan
Copywriter: Gerald Jian

WHERE DISCOVERY NEVER ENDS

WHERE DISCOVERY NEVER ENDS
THE FIRST RULE IS PLAY

THE FIRST RULE IS PLAY