THE FIRST RULE IS PLAY

In a rule-obsessed Singapore, it’s not easy for people to pick up a new sport. There are rules of the game that they have to learn,and also rules that dictate where and when you can play, or whether you have the right gear or membership.

We wanted to tell people that they didn’t need the right pitch, right technique, or the right gear to start. All they needed to do is get out there and play.

with that, we created a series of lo-fi sporting equipment to get people started. If they enjoyed the sport enough, they could exchange the sampling kits and score a discount on the real equipment at Decathlon.

Creative Agency: Ogilvy
Chief Creative Officer: Nick Courant
Senior Art Director: Ria Campo
Art Director: Benjamin Tan, HouDinie
Senior Copywriter: Shang Hao
Copywriter: Gerald Jian