BAD HAIR DAYS

To help svenson hair care market its hair loss treatment to the masses in thailand, we decided to tap on the universal truth of ‘things could be worse’, conveyed with a dash of humour.

“WITH SVENSON, HAVING A BAD HAIR DAY WILL BE THE ONLY HAIR PROBLEM YOU’LL HAVE TO WORRY ABOUT.”

Creative Agency: Y&R Singapore
Creative Director: Bruce Watt
Art Director: Benjamin Tan
Copywriter: Gerald Jian