YOUR NAME, YOUR WAY.
when BURGER KING SHANGHAI LAUNCHED ITS new outlet in New World, it needed a bit of buzz to get the fast-food-adverse diners hungry for an american alternative.
so, we tapped into the common ingredient that makes up over 90 million of china’s population, and gave them a huge reason to get hungry for a whopper.
Creative Agency: Y&R Singapore
Chief Creative Officer: Marcus Rebeschini
Art Director: Benjamin Tan
Copywriter: Gerald Jian
